Day 5 of 30: Analyze the Competition
If you are running out of ideas, try running a competitive analysis. Be careful not to mimic the content of your competitors, but use their social strategies for inspiration.
Your brand and its competitors have similar ideal customer personas, so focus on the type of content that is most engaging, both within your own social efforts and those of the competition.
Here are a few questions to consider as you analyze your competitor’s social marketing efforts.
Here are some examples below.
- Which marketing channels are my competitors using and are they successful in those channels?
- What are my competitors talking about and are those topics leading to high audience engagement?
- Are there areas within our social strategy where we are outperforming our competitors?
Social analytics solutions are an effective way to compare your efforts against your competitors.
Using Sprout Social’s social media analytics, we can directly compare our efforts to one or more of our competitors.
We can pinpoint days when our competitors experienced peak engagement and can dive deeper into what content was shared on those days so that we can gain insight into the type of content that resonates most with our target audiences.
Time to get to work, set your goals first. Comment down below your day 5 progress. Don’t forget to tag in your progress and use hashtag #socialsuccess30dayschallenge
Download this guide for Free worksheet for Day 5.
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