Day 13 of 30: Research Industry Trends and Topics


Day 13 of 30: Research Industry Trends and Topics

🎯🏆🎉 How to Succeed in Social Media? In the next 30 days, we will give you 30 daily strategies filled with tips and valuable takeways for you to succeed in your business, as an influencer, freelancer etc.

Day 13 of 30: Research Industry Trends and Topics

In order to produce timely and relevant content and join the right conversations on social, you must stay up-to-date with what’s happening in your industry.

To establish your organization as an authority in your industry, join conversations surrounding high-interest topics. Perform ongoing research to make sure that the content you produce and share aligns with the current interests of your community.

Here are a few resources that may help guide your research:

  1. Newsletters
  2. Webinars
  3. Forums
  4. Blogs


As social marketers, research is one of our most valuable skills, helping us make sure that our own strategies stay on par with trends in the industry. Instead of browsing aimlessly through content, rummaging through thousands of social profiles, or running endless Google searches, an easy way to streamline research is to sign up for as many newsletters as possible.

Newsletters provide insights into the state of the industry, changes in technology, updates to social networks, and explain emerging trends and best practices.

Here are a few newsletters that social media marketers should add to their resource list:

  • Social Media Examiner helps you discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. Their newsletter shares articles, expert interviews, and reviews of the latest industry research.
  • Social Fresh has a strong focus on the future of social marketing including future trends and inspiration for fresh social campaigns. Social Fresh provides information on conferences, articles, podcasts, research, and courses to help social marketers find inspiration and produce creative content.
  • Marketing Profs focuses on educating social media marketers by providing modern marketing tools, training, strategies, articles, online seminars, and discussion forums. Their solution-based content helps marketers identify gaps in their marketing strategies and provides resources needed to overcome problem areas.


Webinars can have a huge impact on our social marketing strategies by enabling us to generate new leads and prospects, nurture existing relationships, and demonstrate expertise in our industries. During webinars, many businesses will live-tweet along with their users to engage them, answer questions, and keep the online conversation going.

Webinars can also provide a way for us to learn, which can spark content ideas during our brainstorming sessions, as they are typically education-focused. Social Media Today provides a wide variety of webinars specific to social marketers. You can register for upcoming webinars or watch from their library of on-demand webinars.


Forums provide an effective way for marketers to identify the topics that are spurring the most conversation online. Quora is a great resource to discover topics of interest, ask questions, and engage in conversations relevant to your brand. As a brainstorming tool, forums can help social marketers build social content plans that address questions people are already asking.


Adweek (and pubs like Digiday and Marketingland) are terrific because they give you the anatomy of the latest, most creative campaigns out there, and also fill you in on the most recent news. The Mission (and Medium generally) is great to turn to for thought leadership and gauging the pulse of our industry and the visionaries in it.



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