Day 16 of 30: Develop a Posting Schedule

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Day 16 of 30: Develop a Posting Schedule

🎯🏆🎉 How to Succeed in Social Media? In the next 30 days, we will give you 30 daily strategies filled with tips and valuable takeways for you to succeed in your business, as an influencer, freelancer etc.

Day 16 of 30: Develop a Posting Schedule

This step depends on a handful of different things like the company, your audience, the campaign, and the social networks being used. We cover this more in our guide to creating a social content calendar, but here are some highlights.

If you’re looking for some basic standards, though, Constant Contact wrote a post containing guidelines on how often to post to social. Here are some of the highlights:

  • Facebook: 3-10 times per week
  • Twitter: at least 5 times a day
  • LinkedIn: 2-5 times per week
  • Google+: 3-10 times per week
  • Pinterest: 5-10 times per day

There’s a great chance your post frequency will depend on the amount, experience, and authority of your social media team, so don’t feel like you have to send out less than stellar content to meet these guidelines.

Again, your brand’s analytics can be extremely helpful here. You can use Sprout to see how often you post on each social network.

Then compare that against how much engagement you received over that same period of time.

Look for trends between publishing rate and engagement. The screenshots above are from our Facebook analytics report, but you can do the same for Twitter, Instagram and LinkedIn posts as well.

Source: https://sproutsocial.com/

 


Time to get to work, set your goals first. Comment down below your day 16 progress. Don’t forget to tag in your progress and use hashtag #socialsuccess30dayschallenge

Download this guide for Free worksheet for Day 16.

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